Three Ways Transit Pass Programs Give Perimeter Businesses a Competitive Edge
Traditionally, employers haven’t overly concerned themselves with how their employees get to work. That, in the minds of the old guard, is the employees’ problem.
But today, forward-thinking employers recognize that supporting commutes can lead to significant benefits—not just for the employee, but for the entire company.
For Atlanta’s Perimeter area, businesses have the advantage of three transit stations–Sandy Springs, Dunwoody, and Medical Center stations–offering direct MARTA rail and bus access, as well as regional inbound bus routes via Xpress, Ride Gwinnett, and CobbLinc. This exceptional transit access makes it easier than ever for companies to implement transit pass programs that save money, enhance sustainability, and strengthen ties to the local community.
What’s a Transit Pass Program?
A transit pass program provides employees with subsidized or fully covered public transit passes, making commuting easier and more affordable. For employers, it’s a smart investment that boosts employee satisfaction, reduces turnover, and saves on payroll taxes through pre-tax benefits. It’s a simple, effective way to invest in your workforce and your business. Learn more about them over here.
1. Cut Cost for Your Company and Employees
Transit pass programs offer significant financial benefits for both your business and your employees.
For employees, using public transit means saving on fuel, reducing wear and tear on their vehicles, and cutting overall commuting costs. Plus, they can take advantage of pre-tax deductions on transit expenses, allowing them to save even more.
For employers, transit pass programs can be a cost-effective alternative to other commuting benefits. You can reduce your payroll taxes when employees use pre-tax dollars for transit, and many states and local governments offer tax incentives for providing transit subsidies. The IRS also allows for a tax benefit of up to $300 per month per employee for transit benefits.
By offering a transit pass program, you’re not just supporting sustainability—you’re also making smart financial decisions that benefit your entire organization.
2. Secure Employee Loyalty with Transit Benefits
Retaining top talent is tougher than ever, and employees now prioritize workplaces that respect their work-life balance. A transit pass program is a clear way to show that you value their time and well-being.
In congested areas, public transit can significantly reduce commute stress, making a transit pass an attractive perk. Employees are more likely to stay with employers who offer this benefit. Even in less congested areas, offering a transit pass gives employees the flexibility to choose the best commute for them—showing that you truly care about their needs.
3. Sustainable Practice, Competitive Gains
Transit pass programs are a direct way to align your business with sustainability goals, reducing your carbon footprint while showing a commitment to eco-friendly practices. This isn’t just good for the environment—it’s a competitive advantage. Companies that prioritize sustainability attract top talent, enhance their brand reputation, and meet growing consumer and investor expectations. In short, a transit pass program isn’t just an add-on; it’s a strategic asset that strengthens your corporate sustainability efforts and sets you apart in the market.
We’ve got your back, whatever you need.
Perimeter businesses can tap into Perimeter Connects’ free consulting services to boost access and mobility in the area. We work directly with employers and properties to create smart commute programs that make our community stronger.
Want to see how a transit pass program can benefit your business? Reach out to Perimeter Connects to get started.
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